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Visual communication is more than just a treat for the eyes. It is a powerful tool that organizations can utilize to enhance internal communication, engage employees, and foster a deeper understanding of information. By incorporating visual elements into your communication strategy, you can unlock a range of benefits that go beyond aesthetics.

Research shows that people remember around 80 percent of what they see, compared to only 20 percent of what they read and 10 percent of what they hear. This highlights the importance of visual communication in effectively conveying information and ensuring it is retained by employees.

Key Takeaways:

  • Visual communication is a powerful tool for conveying information and engaging employees.
  • People remember 80% of what they see, compared to 20% of what they read and 10% of what they hear.

Increased Engagement

Visual communication is a powerful tool that can significantly enhance engagement in internal communication within organizations. By incorporating visual aids in communication, businesses can leverage the advantages of visual content and make a lasting impact on their employees.

Unlike text-based emails and memos, visual elements have a unique ability to capture attention and stimulate interest. When there is a sea of words around it, imagery stands out and grabs attention, increasing the likelihood that employees will pay attention to the message.

Visual aids such as infographics, charts, and presentations add depth and vibrancy to information, piquing curiosity and encouraging interaction. These visually appealing elements not only serve as an attention-grabbing technique but also foster deeper engagement by simplifying complex concepts and delivering information in a more digestible format. In fact, studies have shown that visual aids in communication can increase comprehension and retention, making the message more impactful and memorable for employees.

“Visual communication captures the attention of employees and stimulates their interest, making the message more impactful and memorable.”

Moreover, visual content creates an emotional connection with the viewers, making them more likely to relate to the message being communicated. By incorporating visuals that align with organizational values and culture, businesses can reinforce their brand image and create a sense of belonging among employees.

Benefits of Increased Engagement:

  • Enhanced understanding of information
  • Increased motivation and enthusiasm
  • Higher retention of key messages
  • Improved collaboration and teamwork

As businesses strive to effectively communicate with their workforce, harnessing the impact of visuals in communication is crucial. By leveraging visual aids, organizations can capture attention, stimulate interest, and foster deeper engagement with their internal communication efforts.

Visual ContentAdvantages
InfographicsConveys complex information in a visually appealing and concise manner
ChartsVisual representation of data for easy comprehension and analysis
PresentationsEngaging storytelling format for conveying information and ideas

Enhanced Comprehension

When it comes to understanding and processing information, humans are naturally inclined towards visual aids in communication. Visual elements offer several advantages that enhance comprehension and make complex concepts more accessible and digestible.

By simplifying complex ideas and breaking down information into bite-sized chunks, visual elements enable employees to grasp the content more easily. Instead of being overwhelmed by a wall of text, employees can quickly absorb information through the visual cues provided.

Research shows that visuals can significantly improve understanding and retention. Studies have found that people remember around 80% of what they see, compared to only 20% of what they read and 10% of what they hear. This highlights the power of visual elements in facilitating comprehension and information recall.

Visual aids in communication, such as graphs, charts, and diagrams, present data and statistics in a visually appealing and intuitive way. They allow employees to visualize trends, patterns, and relationships and understand complex information at a glance.

Additionally, visual elements can help convey emotions and context, adding depth and meaning to the message being communicated. By incorporating relevant images, illustrations, or icons, organizations can engage employees on an emotional level and foster a deeper connection with the content.

Example: Benefits of Visual Communication

Enhanced ComprehensionVisual elements simplify complex concepts and aid in information retention.
Increased EngagementVisuals captivate attention and encourage interaction.
Improved Memory RetentionVisuals have a lasting impact and reinforce key points in employees’ minds.
Evoke Emotional ConnectionsImages evoke emotions and create a sense of connection with the message.
Transcend Language BarriersVisuals have universal appeal and facilitate communication across cultures.

Visual aids in communication offer a range of advantages that can significantly enhance comprehension and engagement among employees. By leveraging the power of graphical communication, organizations can promote clearer understanding, improve information retention, and create a more impactful internal communication strategy.

Communication is More Memorable

Visual storytelling benefits and the advantages of visual presentations go beyond just capturing attention; they also play a significant role in memory retention. People tend to remember things better when they are presented in a visually appealing and meaningful way.

When information is communicated through relevant images, it becomes more memorable for employees. Visual elements create a lasting impact on the mind, making it easier for individuals to recall and retain important information. This is especially true when complex concepts or data are broken down into visual representations.

By incorporating visual content in internal communications, organizations can reinforce key points and ensure that important messages stick with employees over time. Whether it’s through infographics, charts, or engaging presentations, visual storytelling enhances the memorability of the content being communicated.

Visual Impact on Memory Retention

“A picture is worth a thousand words.”

A study conducted by the University of Minnesota found that individuals remember approximately 80% of what they see, compared to only 20% of what they read and 10% of what they hear. This demonstrates the significant impact that visual elements have on memory retention and the potential of visual presentations to enhance communication effectiveness.

Visuals stimulate the brain and create a stronger connection between the information being communicated and the individual receiving it. Incorporating relevant images in internal communications not only grabs attention but also reinforces the message by making it more memorable.

Key Benefits of Visual Presentations
Enhanced memory retention
Greater engagement with content
Easier comprehension of complex concepts
Improved recall of key points

Evokes Emotional Connections

Visual communications have the unique ability to evoke strong emotions and create a deep sense of connection with the message being communicated. By leveraging compelling imagery, organizations can effectively reinforce their values and culture, celebrate achievements, recognize employee contributions, and commemorate milestones. This emotional resonance enhances the impact and relevance of internal communications, fostering a stronger bond between employees and the organization.

“A picture is worth a thousand words.” – Unknown

When it comes to evoking emotions, visual storytelling benefits organizations by tapping into the power of imagery. Instead of relying solely on words, graphical communication advantages lie in their ability to convey feelings and meaning in an instant. By leveraging visual elements, organizations can create a connection that goes beyond the surface, reaching deep into the hearts of employees.

Whether it’s a heartwarming image showcasing the positive impact of the organization’s work or a visually captivating representation of the company’s core values, visuals have a way of speaking directly to people’s emotions. This emotional connection increases the resonance of important messages, making them more memorable and impactful.

Visual storytelling benefits internal communication efforts by enabling organizations to:

  • Invoke empathy and compassion
  • Create a sense of belonging and pride
  • Deepen the understanding of organizational vision and goals
  • Encourage collaboration and teamwork
  • Inspire motivation and dedication

By strategically incorporating visuals that evoke emotions, organizations can foster a stronger and more positive organizational culture, leading to increased employee engagement and satisfaction.

Cut Across Language Barriers

Visual aids in communication provide numerous advantages, one of which is their ability to transcend language barriers. Icons, symbols, and infographics are universal visual elements that convey meaning and information in a way that is easily understood by individuals from diverse cultures and backgrounds. This reduces the reliance on written output and facilitates effective communication in multinational organizations.

Universal Understanding Through Visuals

Visual elements have the power to communicate concepts and ideas without relying solely on language. Icons and symbols, for example, can represent actions, objects, or concepts that may be difficult to explain in words. Infographics, on the other hand, utilize visual representations to illustrate complex information in a more digestible format.

“Visual aids in communication, such as icons, symbols, and infographics, play a vital role in breaking down language barriers within organizations.”

Overcoming Language Diversity

In multinational organizations where employees may speak different languages, visual aids bridge the gap by providing a common visual language. This ensures that important information is understood and retained by all employees, regardless of their native language.

  • Icons and symbols can represent concepts universally, eliminating the need for translations.
  • Infographics simplify complex ideas and make them accessible to all individuals, regardless of their language proficiency.

The Power of Visuals in Multicultural Workplaces

Visual aids facilitate communication and understanding in multicultural workplaces by:

  • Creating a shared visual vocabulary that transcends language barriers.
  • Promoting inclusivity by ensuring that all employees can access and understand important information.
  • Reducing the potential for misinterpretation and miscommunication due to language differences.

By incorporating visual elements into internal communication strategies, organizations can foster a more inclusive, collaborative, and globally connected workforce.

Reinforce Corporate Branding

Visual communications play a crucial role in establishing and reinforcing an organization’s visual identity and branding. By consistently utilizing visual elements such as colors, fonts, and graphic styles, companies can create a cohesive visual experience for their employees.

When employees are consistently exposed to visuals that embody the company’s brand, it helps to reinforce brand image and values. This consistent visual representation creates a sense of familiarity and recognition, enhancing the overall connection that employees feel towards the organization.

Additionally, visual branding creates a unified and professional image both internally and externally. By incorporating visual elements that align with the company’s brand guidelines, organizations can present a visually cohesive identity across all communication channels.

A well-executed visual branding strategy not only helps to establish a strong brand identity but also builds trust and credibility among employees. When employees consistently see and engage with visual communications that accurately represent the company’s brand, they develop a deeper sense of pride and loyalty.

Here is an example that illustrates the power of visual branding:

“Our company, XYZ Corporation, uses a consistent visual language to communicate our brand identity. From our website to our internal communications, our visuals always reflect our core values: innovation, professionalism, and trustworthiness. These visuals create a strong and lasting impression on our employees, instilling in them a sense of pride and commitment to our brand.”

Benefits of Visual Branding:

  • Strengthens brand recognition and recall
  • Creates a consistent and professional image
  • Fosters a sense of trust and credibility
  • Enhances employee engagement and loyalty

To reinforce corporate branding effectively, organizations must ensure that visual communications remain consistent across all internal platforms, including emails, presentations, and digital signage. This consistency helps to create a unified visual language that reinforces the company’s brand identity and resonates with employees at every touchpoint.

The importance of visual communication in reinforcing corporate branding cannot be overstated. By harnessing the power of visual elements in internal communications, organizations can establish a strong and cohesive brand image that fosters employee engagement and alignment with the company’s values.

Different types of visual tools to use

Visual aids play a crucial role in effective communication within organizations. They provide numerous advantages in conveying information and engaging employees. Here are some of the different visual tools that can enhance internal communication and promote better understanding among employees:


Infographics are powerful visual representations that combine text and graphics to present complex information in a simplified and engaging manner. They condense data into easily digestible visuals, making it easier for employees to understand and remember key information.

Visual Presentations

Visual presentations, such as PowerPoint slides or interactive multimedia, use images, videos, and visuals to deliver messages in a more captivating and dynamic way. They help to hold the audience’s attention and communicate ideas effectively.

Video Messages

Video messages provide a personal touch and allow for clear and emotive communication. Whether it’s a recorded message from the CEO or a training video, visual content in the form of videos captures employees’ attention, conveys messages more comprehensively, and enhances engagement.

Corporate Screensavers

Corporate screensavers can act as a constant reminder of important information, reinforce branding, and communicate key messages to employees. By leveraging captivating visuals and concise text, screensavers can effectively convey essential information while employees are away from their desks.

Corporate Wallpapers

Corporate wallpapers offer an opportunity to showcase relevant visuals that align with the organization’s goals, values, and culture. They create a visually immersive experience for employees, enhancing their connection to the organization and reinforcing important messages.

Social Media Visuals

Social media visuals, such as graphics or videos shared on internal social platforms, are powerful tools to engage employees. They can be used to communicate updates, share achievements, recognize employee contributions, and promote collaboration and interaction.

Digital Signage

Digital signage, strategically placed in common areas or hallways, can display visually appealing content that instantly grabs employees’ attention. It can be used to share important announcements, display key metrics, or promote upcoming events in a visually captivating way.

By utilizing these various visual tools, organizations can unlock the benefits of visual communication, enhance employee engagement, and promote better internal communication.

Visual ToolAdvantages
InfographicsSimplify complex information
Enhance understanding and retention
Visual PresentationsCaptivate audience attention
Deliver messages effectively
Video MessagesCreate personal connections
Convey messages comprehensively
Corporate ScreensaversReinforce key messages
Constant visibility and reminder
Corporate WallpapersImmerse employees in brand identity
Reinforce organizational culture
Social Media VisualsEngage employees on internal platforms
Promote collaboration and interaction
Digital SignageGrab attention in common areas
Display important information

Why work screensavers are a valuable internal communication tool

Work screensavers provide several advantages when it comes to internal communication. They offer visibility, consistency, and a visually engaging platform to reinforce key messages, enhance brand identity, and foster employee engagement and satisfaction.

With screensavers constantly displayed on employees’ computer screens, important information and announcements can be reiterated and reinforced. This repeated exposure ensures that the messages are consistently communicated and retained by employees, reducing the risk of them being missed or forgotten.

Screensavers also serve as a cost-effective solution for updating and disseminating information. Instead of printing and distributing physical materials, screensavers can be easily updated and deployed across the organization within seconds, saving time, effort, and resources.

Visual presentations and graphics used in screensavers grab employees’ attention and make the content more memorable. This visual appeal increases the likelihood of employees engaging with the information and understanding its significance. By incorporating compelling visuals and impactful designs, screensavers can captivate employees and leave a lasting impression.

Additionally, work screensavers are an effective tool for reinforcing brand identity and maintaining a consistent visual experience across the organization. By incorporating corporate logos, colors, and other brand elements into screensaver design, organizations can ensure that their branding remains at the forefront of employees’ minds.

Overall, screensavers serve as a valuable internal communication tool by providing a constant reminder of important information, utilizing visually appealing content, and fostering employee engagement and satisfaction. With their visibility and ease of updating, work screensavers should be a key component of any organization’s internal communication strategy.

Tips for designing effective screensavers

When creating screensavers for internal communication, it’s important to consider design principles that maximize the benefits of using visuals and visual storytelling. Here are some tips to help you design screensavers that are engaging, impactful, and effectively convey your message:

  1. Keep it Simple and Clear: Focus on a clear and concise message that can be easily understood at a glance. Avoid cluttering the screensaver with excessive text or complex visuals.
  2. Use High-Quality Visuals: Ensure that the images or graphics used in the screensaver are of high resolution and visually appealing. High-quality visuals enhance the overall impact and professionalism of the screensaver.
  3. Consider the Delivery Method: Take into account the screensaver’s display environment and adjust the design accordingly. Consider factors such as screen size, resolution, and potential viewing distances.
  4. Rotate and Update Content: To maintain employee interest and prevent screensaver fatigue, regularly rotate and update the screensaver content. This keeps the communication fresh and ensures employees don’t become complacent to the information being presented.
  5. Utilize Screensavers for Promotion: Use screensavers as a platform to promote corporate initiatives, campaigns, or upcoming events. This effectively captures employees’ attention and reinforces key messages.

By implementing these tips, you can design screensavers that effectively utilize visuals and visual storytelling to engage your employees and enhance internal communication.


Visual communication plays a pivotal role in internal communication, offering numerous benefits that enhance employee engagement, comprehension, and memory retention. By incorporating visual elements, organizations can effectively convey information, evoke emotions, and transcend language barriers, while reinforcing their corporate branding. The use of visual tools and screensavers is an effective way to leverage the power of visuals and create a more informed and engaged workforce.

One of the key advantages of visual communication is its ability to capture and maintain the attention of employees. Visual aids, such as infographics, charts, and presentations, stand out amidst a sea of text-based communication, enticing employees to interact and delve deeper into the content being conveyed. This increased engagement leads to better understanding and retention of information.

Furthermore, visual cues simplify complex concepts, making them more digestible and easier to comprehend. Humans process visual information faster and more effectively than text alone, enabling employees to grasp information more readily and make connections between different pieces of content. By enhancing comprehension, visual communication helps to ensure that messages resonate with employees and are understood in the intended manner.

Incorporating visual elements also helps to create emotional connections with the audience. By using compelling imagery, organizations can highlight their values, celebrate achievements, and recognize employee contributions. These visual representations help to foster a sense of connection and create a deeper understanding of the message being communicated.


What are the advantages of visual communication?

Visual communication has several advantages, including increased engagement, enhanced comprehension, improved memory retention, evoking emotional connections, cutting across language barriers, and reinforcing corporate branding.

How does visual communication increase engagement?

Visual elements in communication, such as infographics, charts, and presentations, capture attention, pique curiosity, and encourage interaction, leading to deeper engagement with the content being communicated.

In what ways does visual communication enhance comprehension?

Visual elements simplify complex concepts, break down information into digestible chunks, and create visual cues that aid in comprehension. Additionally, the use of graphical communication can further enhance understanding.

Why is visual communication more memorable?

Visual communication utilizes visual storytelling techniques, which have a lasting impact on memory retention. When information is presented in a visually appealing and meaningful way, it becomes more memorable for employees.

How does visual communication evoke emotional connections?

Using compelling imagery helps reinforce organizational values and culture, which can evoke emotions and create a sense of connection with the message being communicated.

How does visual communication cut across language barriers?

Visual elements such as icons, symbols, and infographics convey meaning and information universally, reducing reliance on written output and facilitating communication across diverse cultures and backgrounds in multinational organizations.

How does visual communication reinforce corporate branding?

Visual communications play an integral part in an organization’s visual identity and branding. Consistent use of visual elements such as colors, fonts, and graphic styles reinforces brand image and creates a cohesive visual experience for employees.

What are the different types of visual tools that can be used for communication?

Different visual tools that can enhance internal communication and engagement include infographics, visual presentations, video messages, corporate screensavers, corporate wallpapers, social media visuals, and digital signage.

Why are work screensavers a valuable internal communication tool?

Work screensavers offer visibility, consistency, and a visually engaging platform to reinforce key messages, enhance brand identity, and foster employee engagement and satisfaction. They provide constant reminders of important information and can be updated easily and cost-effectively.

What tips should be followed when designing effective screensavers?

When designing screensavers, it is important to keep them simple and clear, use high-quality visuals, consider the delivery method, rotate and update screensaver content regularly, and use screensavers to promote corporate initiatives and campaigns.

What are the benefits of visual communication?

Visual communication enhances engagement, comprehension, and memory retention. It evokes emotional connections, cuts across language barriers, and reinforces corporate branding, ultimately leading to more informed and engaged employees.

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